About Us

Shopup24 –  is USA most popular lifestyle retail chain

This ethical brand began in 2024 as a humble means to empower rural artisans to rise above poverty. Today, with 10 retail stores across world and over 100 fashion and lifestyle product lines, Shopup24 supports over 200 artisans with fair terms of trade. Revolutionizing the retail industry with high standards for quality and artistry, this iconic brand blends the traditional with the contemporary in ways that never cease to win consumer appeal both at home and abroad.